Vision and Mission


It is our mission to ensure the survival of elephants and their habitats and to promote harmonious co-existence between elephants and people.


  • Provide science-based information to secure the survival of elephants within intact ecosystems.
  • Create awareness of the plight of elephants at a time when populations are being decimated across Africa.
  • Capture hearts and minds through research, education, advocacy and networking both locally and internationally.
  • Promote harmony and diversity in the work we do.


  • Respect for life and integrity of nature.
  • Recognising the interconnectedness and interdependence of all living systems and beings.
  • Valuing the importance of science-based decision making.
  • Promoting mindfulness and accountability.
  • Recognising the role of women in society and honouring the matriarchal social structure portrayed by elephants.