Mission

It is our mission to ensure the survival of elephants and their habitats and to promote harmonious co-existence between elephants and people.

Vision

• Provide science-based information to secure the survival of elephants within intact ecosystems.
• Create awareness of the plight of elephants at a time when populations are being decimated across Africa.
• Capture hearts and minds through research, education, advocacy and networking both locally and internationally.
• Promote harmony and diversity in the work we do.

Values

• Respect for life and integrity of nature.
• Recognising the interconnectedness and interdependence of all living systems and beings.
• Valuing the importance of science-based decision making.
• Promoting mindfulness and accountability.
• Recognising the role of women in society and honouring the matriarchal social structure portrayed by elephants.